We provide an effective, customized approach.
Your plan does not have to be a hundred pages of strategies and tactics that will never be implemented. In fact, short plans are best. The value of planning is the thinking through process - and it is ever-evolving. Create an approach with the idea that you will revisit your direction at least once a quarter. Let's talk about your plan. It will inform how you approach marketing, sales, and your communications mix.
Psst! Have you called your customers lately? Look at our warm and cold calling section to learn more about meaningful, authentic, business calling.
Your communications mix will vary depending on your type of business. With the many options available today, choosing the right avenue of communication can seem confusing:
Social Media, Direct Calling, Email, Website, Internet, Mobile, Advertising, Public Relations, and Special Events
If you think from the end - from where your customers and prospects are planning their next step - you will head in the right direction. An integrated approach to marketing and sales is the goal.
Steps to Meaningful, Authentic, Business Calling:
- Connect with your voice in the age of social media
- Qualify your prospect, make the call, send an e-mail, follow-up, endorsement calling, tracking
- The nuances of calling – all the little things you need to know to make a great call
- How to make a good calling program work with all areas of your communication mix
Your customers and prospects are at different stages and are making decisions based on their business goals. They need timely information. By engaging them in an on-going conversation you know where they are at - and they will grow to understand your value to their company. Your CRM will link all areas of your communications mix and support this dialogue. There are many CRM options out there for all levels of business. We can talk with you about CRMs and also link you to our CRM partners.
How do you reach out to your future customers? By inviting prospects to learn more about who you are and what you do – and engaging them in a continuous conversation – you will grow your client base. Calling and emailing them directly through our Warm & Cold Calling program will invite them to learn more about you and your value. We can also help you source prospects through our list broker partnerships which will assist you in your calling efforts.