Alumni volunteer at the fantastic U of T “Next Steps” conference, in April. Beautiful room and audience for keynote speaker.
One great way to expand your business knowledge and outlook is – surprise – reading. Check out the free on-line resource “Actionable Books” to read summaries of top business books before you choose your next topic. As a guest writer, I like to write about books that will impact my work in some way. Whether you want to “Get Unstuck & Get Going,” “Step into the Spotlight,” or learn how to “Market Smart” there will be valuable insights to help your business grow. Have a look at my summaries and then review others by clicking on the “free summaries” section: Actionable Books Summaries by Tracy.
Marketing and sales leaders know that cross functional collaboration, between their two teams, is critical to achieving success. Having worked on both sides of the equation, I learned the reality is that the two groups often have different priorities – and the challenge is finding a center point through which to work together effectively. Connecting the dots between marketing and sales is what Jump B2B is all about. Contact us to grow your business by linking your marketing and sales activities, to consistently communicate with, and nurture, your customers and prospects.
Tracy Shea-Porter, Founder & CEO